To get in touch about freelance opportunities, collaborative projects, or just to say hello 👋, please reach out via my email or social channels.
Bennettwantz@gmail.comLinkedIn
Present
Jones Knowles Ritchie
2019 - 2024
Turner Duckworth
2019
TDA_Boulder
2018
School Helps
Education:
2015 - 2019
University of Colorado, Boulder
Design and Art Direction
Young Ones
Graphis
One Club
AdAge
Brand New
Dieline
Fast Company
Select Clients:
Beam Suntory
CosMc’s
Corona
Diageo
Kraft Heinz
McDonald's
Molson Coors
Obama Foundation
Samsung
Client: Xochitl
Overview: We crafted a bold new visual identity for Xochitl, a tortilla chip and salsa brand founded in 1995 and rooted in rich Mexican tradition. Xochitl called for a design system that could honor its heritage while paving the way for national growth. Drawing inspiration from hand-painted rótulos, we created a typographic system that feels both handcrafted and modern. Designed to flex across core SKUs and collaborations, like the Cholula flavor launch, we built an identity that allows Xochitl to grow without losing what makes it special.
Overview: We crafted a bold new visual identity for Xochitl, a tortilla chip and salsa brand founded in 1995 and rooted in rich Mexican tradition. Xochitl called for a design system that could honor its heritage while paving the way for national growth. Drawing inspiration from hand-painted rótulos, we created a typographic system that feels both handcrafted and modern. Designed to flex across core SKUs and collaborations, like the Cholula flavor launch, we built an identity that allows Xochitl to grow without losing what makes it special.
Agency: Jones Knowles Ritchie
Role: Senior Designer
Team: Creative Director - JB Hartford
Design Director - Apirat Infahsaeng
Senior Designers - Bennett Wantz, Pablo Kahn, Alyssa Cammarata
Product Designer - Miguel Altagracia
3D - Stubbs Jonston, Mat Brown
Copywriter - Claire Falloon
Deliverables: Logo, Identity, and Packaging
Role: Senior Designer
Team: Creative Director - JB Hartford
Design Director - Apirat Infahsaeng
Senior Designers - Bennett Wantz, Pablo Kahn, Alyssa Cammarata
Product Designer - Miguel Altagracia
3D - Stubbs Jonston, Mat Brown
Copywriter - Claire Falloon
Deliverables: Logo, Identity, and Packaging