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Present
Jones Knowles Ritchie
2019 - 2024
Turner Duckworth
2019
TDA_Boulder
2018
School Helps
Education:
2015 - 2019
University of Colorado, Boulder
Design and Art Direction
AdAge
Brand New
Dieline
Fast Company
Forbes
Graphis
Hypebeast
One Club
Young Ones
Select Clients:
Beam Suntory
CosMc’s
Corona
Diageo
Kraft Heinz
McDonald's
Molson Coors
Obama Foundation
Samsung
Client: McDonald’s
In 2024, McDonald’s hosted its World Wide Convention in Barcelona, welcoming over 14,000 franchisees, suppliers, crew members, and employees from around the world.
Our team was tasked with creating a visual identity to celebrate the brand’s first international convention. The system extended across every touchpoint—from main stage graphics and signage to merchandise and uniforms.
At its core, the iconic Golden Arches were reimagined in 3D perspective, set just beyond the horizon as a symbol of what’s next. The design evolved from morning to afternoon, reflecting the energy of the day and the optimism of the brand.
In 2024, McDonald’s hosted its World Wide Convention in Barcelona, welcoming over 14,000 franchisees, suppliers, crew members, and employees from around the world.
Our team was tasked with creating a visual identity to celebrate the brand’s first international convention. The system extended across every touchpoint—from main stage graphics and signage to merchandise and uniforms.
At its core, the iconic Golden Arches were reimagined in 3D perspective, set just beyond the horizon as a symbol of what’s next. The design evolved from morning to afternoon, reflecting the energy of the day and the optimism of the brand.
Agency: Turner Duckworth
Role: Design
Team: Creative Director - Tyler Brooks
Deliverables: Visual Identity, Logo, 3D Renders, Animation
Role: Design
Team: Creative Director - Tyler Brooks
Deliverables: Visual Identity, Logo, 3D Renders, Animation